Trust isn't something you can script. But it is something you can build — deliberately, consistently, and at every single touchpoint. In this episode, we sit down with Dr. Mark Costes, founder of the Dental Success Institute, co-founder and CEO of the Dental Success Network — a collaborative community of nearly 1,800 dentists — and host of the Dentalpreneur Podcast, publishing five days a week since June 2015 without missing a single episode.

With 16 practices built or acquired across California and Arizona, Mark has made just about every mistake a dental practice owner can make — and turned those lessons into a coaching empire that helps dentists build sustainable, profitable, patient-centered practices. From the first phone call to long-term loyalty, he and Josh unpack why most practices lose patients not because of bad dentistry, but because of broken systems, undertrained teams, and missed moments of human connection.

Whether you're a practice owner struggling with case acceptance, an office manager trying to build team culture, or a clinician who knows something's off but can't pinpoint what, this conversation delivers an honest, practical framework for transforming the patient experience from the inside out. You can find Dr. Mark Costes at https://www.truedentalsuccess.com, on the Dentalpreneur Podcast, and across Instagram and TikTok where he has nearly 400,000 followers. His book Pillars of Dental Success is available on Amazon and Indigo.