2026 BENCHMARK REPORT | 2,500+ PRACTICES

2026 Dental Patient Engagement Report

Benchmarks from 2,500+ dental and oral surgery practices, segmented by practice size.

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No one else publishes benchmark data built specifically for dentistry. The 2026 Dental Patient Engagement Report goes beyond confirmation rates to cover the full patient journey including recalls, referrals, reviews, waitlist recovery, forms, surveys and chat, with new sections built around how practices actually grow.

A FEW THINGS YOU'LL FIND INSIDE

How well different sized practices are converting referrals into completed treatment, and why.

The best day and time to send confirmations, forms and recall reminders aren't what most practices assume.

How waitlist automation is recovering real revenue, and how much practices are saving.

New in 2026

This year, we're giving practices a fuller view of the entire patient journey and more insight into where they can improve.

Referrals: Track the full referral pipeline for the first time, from submitted to booked to completed.

Chat: See a breakdown down of outbound-to-inbound ratios by segment, so you can see if patients are actually messaging back.

Waitlist: See how much revenue is sitting in your cancellations, and how much practices are recovering, on average, broken down by appointment type.

Surveys: View response rates and satisfaction scores by segment, plus what the data says about when to ask for feedback.

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Do You Actually Know Where Your
Practice Stands?

Whether you're running one chair or twenty locations, this report breaks out benchmarks by segment.

Solo

Single-location practices

Multi-location

Practices with 2-10 locations

Enterprise

DSOs, MSOs and practices with 11+ locations

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